Development Focused Team
With an entire department dedicated to New Construction sales, Red Key Properties has assembled a development-focused team of Houston experts with a proficiency in customizing specialized marketing and sales plans for our builder clients. We combine the extensive marketplace knowledge and experience of a full service real estate brokerage with the expertise and vision of a dedicated new-development, design, research and strategic planning team.
Land Acquisition and Project Planning
RKP connects home builders with landowners, analyzes prospective sites, and provides pre-construction data and due diligence support to ensure the launch of a successful and profitable project.
Land parcel acquisition and assembly of multiple tracts
Feasibility analysis
Environmental condition analysis
Project profitability analysis
Replat consultations
Developer participation consultation
Brand Marketing and Sales Management
RKP agents, powered by industry experience and detailed market analysis, determine a target- market sales strategy that is both realistic and aggressive. We customize our marketing approach to each unique development to showcase the builder’s vision across multiple advertising channels.
Professional photography
Sales center recommendations
Arranging for staging of the model home
Deploying on-site sales staff
Direct mail and email campaigns
Pricing strategy based on project cost and market analysis
Even Coordination, including consumer and broker open houses
“Coming Soon” features including signage and website
Execution of all contracts, documents, forms, and disclosures as required
Contract negotiations, problem resolution, and liability protection
By working side-by-side with the builder, we provide buyers with insider knowledge of the intricate construction details of their homes and manage the builder’s current, and up-and-coming inventories. We function as a liaison between the home builder and buyer to facilitate the sale, manage the upgrades and options of the home, and maximize the buyer’s satisfaction.
